PEEK: The Ed's Letter

Editor's Letter: Second Draft

This is the 'clearer' update...

Welcome to the first edition of A Perfect Cliché, a new seasonal magazine produced in London.

Just as each woman varies, so does each opinion on what or who a feminist is. I have been rather apprehensive about calling this magazine a ‘feminist magazine’, because through my research I have found that there is no definite answer to distinguish feminism. A political leader will adamantly call herself a feminist as much as a pole dancer will. A man as much as a woman.

And so this is my definition of a feminist magazine, one that explores fashion and identity. I have called it A Perfect Cliché because both fashion and feminism have stereotypical connotations attached to them. Stereotypes that I will challenge by exploring what feminism means to young people today, those who consider themselves to be a feminist and those who distant themselves. I will look at fashion both as an aesthetic tool that uses beautiful clothing and people to create an otherworldly beauty, and also beneath the surface of fashion; looking at the ideas, inspirations and technical skill that go into creating this wearable art.

A Perfect Cliché also has a blog which will run alongside each issue to showcase the journey from ideas to magazine completion, an interactive mood board if you like. Here you will find ideas and images that have inspired shoots or content, or fonts and layouts, and a sneaky peek of what is happening today behind the pages of a launching magazine.

 I will hopefully have this vetted by Judith on Tuesday

Editor's Letter: First Draft

My tutor, Judith Watt, has asked for the first draft of our Ed's Letter! It does seem rather early, but it's suppose to help clarify our intentions in terms of the magazine... so here's a snippet of mine!

Welcome to the first edition of Amuse Me, a new seasonal magazine produced in London exploring identity, fashion and emotion.

The name stems from a 'musing’, to be absorbed in thought. It is also a challenge put to the magazine to engage and inspire women. My aim is to inform and communicate ideas of fashion and image using the visual as “an aesthetic medium for the expression of ideas, desires and beliefs circulating in society”. Delving into the historical world of fashion and design to discover the skills and inspirations involved in producing a garment or shoe or even a piece of art. Playing with clothing to tell a story. Showing that fashion is about more than covering modesty, it is politics, sex, a personal statement, religion, belonging, rebelling, conforming. It is seeking individualism. It is vanity. It is powerful. It is wasteful.

This issue will tackle, “What does Feminism mean today?”

I will present this at my crit with Judith on Tuesday morning!